5 Reasons Why Every Video Production Needs Behind-The-Scenes (BTS) Coverage

Every wonder how things are made? How a Japanese artisan makes a lacquer bowl? Or how a top chef makes their signature dish? I have. That’s why I love documentaries that transport me into those worlds.

Similarly, behind-the-scenes (BTS) coverage gives us a sneak peek into the world video production. What it’s like to be on set, all the different individuals and agencies involved, and some of the creative problem solving that happens on every set-up.

The thing is, BTS is easy to create and effective in engaging an audience. In this blog post, I’ll give you 5 reasons why every video production needs behind-the-scene coverage.

1. Behind-the-scenes is inherently interesting

Some video productions involve many parties: crew, agency, client, and talent. Other video productions involve only a small crew and the client. Either way, showing your audience a glimpse into unfamiliar territory that’s unlike their day-to-day happenings is fascinating.

2. Behind-the-scenes shows what it’s like working with you

Sometimes, it’s easier to communicate via imagery rather than text. If your potential client can see how you work, they can start to picture themselves on set with you. 

3. You can share clips much faster to engage your audience in the project

Often projects can take weeks, if not months to complete and be made public. Behind-the-scenes gives you material to share, engage, and tease what’s to come.

4. BTS can be scaled depending on resources available

You don’t need a dedicated resource for BTS. But if you do, contact us :)

Anyone can capture the fun and exciting moments on their phone to share with the world. As BTS scales up, you can ask a handful of questions that’ll be used in a more comprehensive edited piece.

5. There’s little to no pre-production needed

All video productions require some form of pre-production—the strategy and planning of how to execute a production. With BTS, you don’t need to plan. Just make sure to put the right resources in place and share the basics: where to be and when. If you’re electing someone that isn’t a video professional to shoot BTS, give them some direction like: hold the phone horizontal (depending on social platform). 

BTS is fly-on-the-wall style of shooting. You’re just capturing what exists in the environment. So be open to what happens in front of the lens, and don’t worry about planning too much.

In conclusion, happy shooting!