What Everybody Ought to Know About Creating B2B Event Highlight Reels
B2B events are packed with moments that deserve to be captured and shared. A well-crafted highlight reel does more than recap the day. It helps your event live on, engage your audience, and build excitement for what’s next.
After producing dozens of B2B event highlight reels over the years, here’s what makes the best ones work.
🎤 It’s all about the soundbites
Soundbites bring energy and meaning to a highlight reel. Without them, you risk creating a passive clip montage.
Great soundbites come from main-stage presentations or quick attendee interviews. Presenters often open and close with their strongest lines. That is where the gold is. For attendee interviews:
Dedicate someone to ask 4 or 5 simple questions
Aim for 10 to 15 short interviews per day
Keep it conversational, not scripted
🎶 Music sets the tone
Music shapes the pace and emotion of the reel. Pick your tracks before the event and get approval early to avoid delays.
🎥 Balance coverage and creativity
Capture the big moments like keynotes, announcements, or special guests.
Use quieter times for creative shots like timelapses, drone footage, or hyperlapses. These clips always make the final cut.
👏 Final thought
A great highlight reel extends the life of your event. It helps build brand excitement, engage attendees, and fuel future marketing. If you are planning a B2B event and want video that keeps delivering, let’s connect.
