The founders of Consumer Acquisition (CA), a mobile app advertising agency, were looking for ways to bring innovative video ads to their Facebook clients. They've seen individual video ad performance deteriorate over time, due to creative fatigue, and needed a service that could deliver a high volume of video ads to combat creative fatigue while delivering a high return on ad spend (ROAS).
Problem was most video production companies were charging for large projects and do not offer an efficient method to churn out a high volume of short-length video ads. CA needed a resource that could produce a high volume of video ads, have the flexibility to quickly iterate on winning variations, and bring innovative concepts to the table.
Here’s a word from Tom at CA:
“Lance consistently delivers high-quality video ads that perform well for our clients. One of our clients has seen a 15% increase in performance! As we continue to innovate with videos on Facebook and Instagram, Lance will be a large part of that growth.”